“Our mistake was the same as that of the creative person who places too much focus on How to create her work, while ignoring Why she is creating it. Questions about How to do things improves craft and elevates form, but asking Why unearths a purpose and develops a point of view. We need to do more than hit the right note.”
Excerpt From: Chimero, Frank. “The Shape of Design.” Likemind, 2012-05-01.
“The hand axes record the first moment that we understood that the world was malleable – that things can change and move, and we can initiate those transformations ourselves. To be human is to tinker, to envision a better condition, and decide to work toward it by shaping the world around us.”
Excerpt From: Chimero, Frank. “The Shape of Design.” Likemind, 2012-05-01.
“My work was flat, because it was missing the spark that comes from creating something you believe in for someone you care about. This is the source of the highest craft, because an affection for the audience produces the care necessary to make the work well.”
Excerpt From: Chimero, Frank. “The Shape of Design.” Likemind, 2012-05-01.
“Every untruth forks reality and opens up a gap between what is imagined to exist and what actually does. Each fabrication creates a second version of the world where the untruth is true.”
Excerpt From: Chimero, Frank. “The Shape of Design.” Likemind, 2012-05-01.
“A story is simply change over time, and the scale and scope of that change doesn’t matter so long as it has momentum. A story, in fact, doesn’t even need to go anywhere, as long as it feels like it is about to head somewhere good.”
Excerpt From: Chimero, Frank. “The Shape of Design.” Likemind, 2012-05-01.


